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Articles on Management

Articles are invited for publication in http://www.mbainfoline.com/ in the field of Management/Business Administration [including specializations like Marketing, Finance, HR, Production, Systems, and Entrepreneurship.]  Those who are interested in publishing their article(s) can send article to mbainfoline@gmail.com

 S.No.

 Title of the Article

 Author Name(s)

 Institute affiliated

132
 The Strengths and Weaknesses of Languedoc - Rousillon SMEs Export [New] Dr. V.R. Palanivelu and Mr. A. Abdulkathar
Periyar Institute of Management Studies, Periyar University, Periyar Palkalai Nagar, Salem - 636 011, Tamilnadu, India. 
131 Operational Risk Management in Indian Commercial Banking Sector - A Case Study  Ms. R. Lumina JulieAsst. Professor, Dept. of Management Studies, Kathir college of Engineering and Research Scholar in Anna University, Coimbatore, Tamilnadu, India 
130 Women and Maternal Health Ms. K. Praveena Thiagarajar College, Madurai, Tamilnadu, India 
129 Women health in India  Ms. K. Praveena Thiagarajar College, Madurai, Tamilnadu, India
128 Innovation Practices in HR - Emotional Intelligence  Mr. D. Senthil Kumar and Karuppasamy Ramanathan Bharathiar University, Coimbatore and Nehru Institute of Technology, Coimbatore, Tamilnadu, India
 127Culture Vs Business Process Outsourcing: A Comparative Study  Mr. C. Arul Venkadesh and Dr. R. Karuppasamy RamanathanRathinam Institute of Management, Coimbatore and Nehru Institute of Technology, Coimbatore, Tamilnadu, India
126 Indian IT - BPO Performance: An Emerging Climate Mr. C. Arul Venkadesh and Dr. R. Karuppasamy Ramanathan
Rathinam Institute of Management, Coimbatore and Nehru Institute of Technology, Coimbatore
125  Strategy behind rebranding of Modi Dr. Saikat Gochhait and Sonu Priya Khalikote Auto College, Berhampur, India 
124  A study on competencies and career intention towards Entrepreneurship among Management students in Madurai city of Tamilnadu, India Mr. V. NallamuthuNPR College of Engineering & Technology, Natham, Tamilnadu, India 
123  HR strategies Vs Competitive World S. Shiny and V. Divya  Sankara Institute of Management Science, Coimbatore, Tamilnadu, India
122 The influence of color psychology in Marketing, Advertising and Promotion  R. BhuvaneswariNehru College of Management, Coimbatore, Tamilnadu, India 
121  The essence and effectiveness of Business Model  R. BhuvaneswariNehru College of Management, Coimbatore, Tamilnadu, India 
120  Distribution of Micro Enterprises in India Mr. R. Azhagu Raja Periyar EVR College, Trichy, Tamilnadu, India 
119 A Study on Investment Pattern and Awareness of Salaried class Investors in Coimbatore district of Tamilnadu, India Ms. S. Umamaheswari and Mr. Ashok Kumar Vivekanandha Institute of Management Studies, Coimbatore, Tamilnadu, India and Karpagam University, Coimbatore, Tamilnadu, India
 118 Race to reach the Bottom of the Pyramid  Mrs. V. VardhiniBharathiar University, Coimbatore, Tamilnadu, India 
117  Millenial Women - An Indian ScenarioDr. Sangeetha Natarajan and Ms. S. Priyadharshini  Vivekananda Institute of Management Studies, Coimbatore, Tamilnadu, India
116  New Tools in Recruitment, Retention and Promotion  Prof. D. AsokkMAM College of Engineering & Technology, Trichy, Tamilnadu, India 
115  Role of Successful Branding in Social Marketing  Ms. Madhavi GarikaparthiIBS Mumbai, India 
114  Leadership Reinvented: Cues from Sri Rudram  Mrs. B. Prasanna SoundariG.R. Damodaran Academy of Management, Coimbatore, Tamilnadu, India 
113  A Salvaging tool for the Banks Mr. D. Asokk M.A.M College of Engineering & Technology, Trichy, Tamilnadu 
 112 Formal Credit for informal sector - Reducing Unemployment  Dr. S. Rajamohan and Mr. D. Durairaj Alagappa Institute of Management, Alagappa University, Karaikudi, Tamilnadu, India
 111 Need for Innovation and Creativity in the Professional Education – An Indian Perspective  Mr. Rajesh RathoreMaharaja College of Management, Udaipur, India 
110  An experimental analysis of over-confidence Saoussen Jemaiel, Chokri Mamoghli, and Mohamed Walid SeddikiHigher Institute of Management, Tunis, Tunisia, Institute of High Commercial Studies, Tunis, Tunisia and Faculty of Legal Sciences, Economic and Management, Jendouba, Tunisia 
109  What is Competitive Advantage Modi? 
 Mr. M.B. EswaranXLRI, Jamshedpur 
108 Motivation Interviewing Ms. S. ThilagavathiDhanalakshmi Srinivasan College of Arts & Science for Women, Perambalur, Tamilnadu, India 
 107Rural Women Empowerment in India  Mr. C. Arul Venkadesh Coimbatore Institute of Engineering and Technology, Coimbatore, India
 106Recruitment and Employement Trends in HR - Indian Perspective  Mr. C. Arul VenkadeshCoimbatore Institute of Engineering and Technology, Coimbatore, India
 105Total Quality Management - How to implement it?   Ms. R. Geerthy RajaDhanalakshmi Srinivasan College of Arts & Science for Women, Perambalur, Tamilnadu, India 
104  Airdrop Irrigation System - A solution to water scarcity crisis in rural India   Mr. D. AsokkM.A.M. College of Engineering & Technology, Trichy, Tamilnadu, India 
 103 Rousing enterprises in a declining global economy : Opportunities and Challenges  Ms. MadhumithaDr. Ambedkar Institute of Technology, Bangalore, India 
 102Opportunities and Challenges of Contemporary Management Practices in Indian Arena  Ms. Madhumitha Dr. Ambedkar Institute of Technology, Bangalore, India 
 101 Can Indian Tiger trample the Chinese dragon: The India Vs China Story Ms. R. Geerthy Raja Dhanalakshmi Srinivasan College of Arts & Science for Women, Tamilnadu, India
 100Restructuring of Banks and Financial Institutions - A Revisit Prof. J. Chandra Prasad  Rajiv Gandhi College of P.G. & Professional Studies, Rajamundry, Andhra Pradesh, India
99  Green Marketing - A Success Strategy for inclusive growth and sustainable development in India  Mrs. Kiruthiga ShankaranandIndian School of Science and Management B-School, Chennai, India 
 98Investaors Perceptions towards Mutual Funds 
 Mr. R. Vasudevan and Dr. PeermohaideenMahatma Gandhi University, Megalaya and Khadar Moideen College of Arts & Science, Adhirampattinam 
 97 Emerging Trends in Advertising  Mr. P. Satheeshkumar

 VSA School of Management, VSA Group of Institutions, Salem, Tamilnadu, India

 96 Impact of Globalisation in Developing Countries and India  Mrs. S. Vidhya and Ms. S. Tamilselvi P.K.R Arts College for Women, Gobichettipalayam, Tamilnadu, India
 95 Role of Cooperative Banks in Empowerment of Women Mr. S. Parthiban and Mr. K. Rajendran Gobi Arts & Science College, Gobichettipalayam, Tamilnadu, India
 94Impact of India and Asia Global Financial Crisis  Dr. A. Vinayagamoorthy and Mr. C. Sankar Periyar University, Salem, Tamilnadu 
 93 Foreign Direct Investment in Indian Retail Sector - An Analysis Dr. A. Vinayagamoorthy and Mr. C. Sankar Periyar University, Salem, Tamilnadu 
 92Emerging Trends in Banking
 Dr. A. Vinayagamoorthy and Mr. C. Sankar Periyar University, Salem, Tamilnadu 
 91Insurance Sector in India - A Conceptual Study Dr. A. Vinayagamoorthy and Mr. C. Sankar   Periyar University, Salem, Tamilnadu
 90An Analytical Study on E-Banking in India Dr. A. Vinayagamoorthy and Mr. C. Sankar
Periyar University, Salem, Tamilnadu
 89 Amartya sen's Contribution to Human Development  Dr. B.V. Gopalakrishna and Dr. D.S. Leelavathi A.J. Institute of Management, Mangalore and University of Mysore, Mysore
 88 Customer Relationship Management in Banking Sector Dr. A. Vinayagamoorthy and  Mr. C. SankarPeriyar University, Salem, Tamilnadu, India 
 87 Problems and Prospects of Banana marketing in Tamilnadu  Ms. K. Muthulakshmi Bishop Heber College (Autonomous), Tiruchirapalli, Tamilnadu, India
 86 Innovative Thinking   Prof. Nitesh Giri Dr. S. Radhakrishnan College of Business Management, Nagpur, India
 85 The Road Ahead for MSMEs   Ms. U. Punitha SSM College of Arts & Science, Komarapalayam, Tamilnadu, India
 84 A Study on Patients Satisfaction towards Ayurvedic Healthcare Services at Erode District of Tamilnadu  Dr. A. Lakshmi and V.S. Vijaya Chander K.S.R School of Management,      K.S.R College of Technology,              Tiruchengode, Tamilnadu, India
 83A Study on the Impact of Workplace Environment on Employee  
Mr. K. Rajesh Kumar and Ms. G. Radhika
 NPR College of Engineering & Technology, Natham, Tamilnadu, India
 82 Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Management  Dr. R. Karuppasamy and R. Lumina JulieSNS College of Technology and           Sri Krishna Arts and Science College, Coimbatore, India  
 81 The Role of Innovation in a Contemporary Market EnvironmentDr. R. Karuppasamy and R. Lumina Julie SNS College of Technology and           Sri Krishna Arts and Science College, Coimbatore, India  
 80 Role of Training in Risk Management Dr. R. Karuppasamy and Prof. C. Arul VenkadeshSNS College of Technology and      CIET, Coimbatore, Tamilnadu, India 
 79 Role of IT in Business Dr. R. Karuppasamy and Prof. C. Arul Venkadesh SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 78 Risk Management Procedures and its Implications with respect to Manufacturing IndustriesDr. R. Karuppasamy and Prof. C. Arul Venkadesh SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 77 Risk Management in Banking Dr. R. Karuppasamy and Prof. C. Arul Venkadesh SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 76 Recent Trends in Banking Dr. R. Karuppasamy and Prof. C. Arul VenkadeshSNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
75
 Mitigation Strategies for Safety ManagementDr. R. Karuppasamy and Prof. C. Arul Venkadesh  SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 74 Emerging Trends in Organization Development Practices for Excellence in Business Dr. R. Karuppasamy and Prof. C. Arul Venkadesh   SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 73 Emerging Trends in Leadership PracticesDr. R. Karuppasamy and Prof. C. Arul Venkadesh    SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 72 Emerging Paradigms in Venture Capital Regulatory Reforms Dr. R. Karuppasamy and Prof. C. Arul Venkadesh  SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 71 Emerging paradigms in Business for Inclusive Growth and Development Dr. R. Karuppasamy and Prof. C. Arul Venkadesh   SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 70 Disaster Management  Dr. R. Karuppasamy and Prof. C. Arul Venkadesh  SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 69 A Study on Effectiveness of Grievance Handlig System in Madurai CityDr. R. Karuppasamy and  Mr. K. Rajesh Kumar
 SNS College of Technology, Coimbatore and N.P.R College of Engineering & Technology, Natham, Tamilnadu, India
 68 Cross-cultural Management at Work PlaceDr. R. Karuppasamy and Prof. C. Arul Venkadesh  SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India 
 67 Corporate FinanceDr. R. Karuppasamy and Prof. C. Arul Venkadesh
SNS College of Technology and      CIET, Coimbatore, Tamilnadu, India
 66 Indian Derivatives Market - Global Perspective  Dr. R. Karuppasamy,   Ms. R. Luminajulie and Ms. S. Lakshmipriya    SNS College of Technology and        Sri Krishna Arts & Science College, Coimbatore, India.
65
 Reverse Insurance for Clinical Trials  Mr. G. Karthik and   Dr. K. Mohan Pondicherry University, Pondicherry, India
64
 Business Transparency and Consumer Loyalty in Banking Sector - A Study with reference to select Indian Banks  Dr. Vishnumurthy Narra
 Hyderabad, India
63
 Uncertainties Management in Drug Substance Development  Mr. G. Karthik and   Dr. K. Mohan
 Pondicherry University, Pondicherry, India

 62

 Changing Paradigms in Financial Sector: Current Issues in Financial Sector 

 Prof. S. Parthiban and Prof. K. Rajendran

 Gobi Arts and Science College, Gobi, Tamilnadu, India

61 A Study on E-Banking and its problems with reference to selected Banks in India  Dr. V. Muralikrishna Vemu Institute of Technology,         P. Kothakota, Chittoor Dt., Andhra Pradesh, India
 60 Business Valuation  Dr. A. Selvaraj
 Gobi Arts College, Gobi, Tamilnadu, India
59 Emotional Intelligence and Quality of Work Life among employees in Educational Institutions  Dr. Sathya Kumar J. and Dr. Vidya Rajaram Iyer Thiagarajar School of Management, Madurai, Tamilnadu, India
58 
Technology based services in Banks Dr. R. Haridas and Ms. P. Manonmani Krishnagiri Govt. Arts College for Men, Krishnagiri and PPG Business School, Coimbatore 
 57Women Empowerment: Energy to Rejuvenate Human Rights Dr. R. Karuppasamy and Ms. S. Lakshmipriya 
Director - Management studies, SNS College of Technology, Coimbatore and Sri Krishna Arts and Science College, Kuniamuthur, Coimbatore 
 56 Sustainable Cultural and Heritage Tourism in Regional Development of Southern Jalisco José G. Vargas-Hernández 

Department of Administration. Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara. Periférico Norte 799 Edificio G-201-7. Zapopan,Jalisco C.P. 45100; México.  

55Intergated Green Marketing within the automotive industry Ms. R. Lumina JulieSri Krishna Arts and Science College, Coimbatore, India 
54 Innovations in Entreperneurship  Mrs. T. UshaRani Sri Krishna Arts and Science College, Coimbatore, India
 53Placements demystified  Mr. Khagesh Agarwal
DE Shaw & Co., Hyderabad, India 
 52Problems and Personal Consequences faced by the Women employees in IT industry  Mrs. K. Gunasundari and Dr. G. Ravindran Karpagam University, Coimbatore, India and TK Govt. Arts College, Vriddhachalam, India

 51

 Essentials for an effective team 

 Ms. Priti Mahant

 CEO - DSRCBM, Butibori, Nagpur, India

 50

Retail Reality and Selling to the Pragmatic Customers - Multi-channel Retailing 

Dr. R. Karuppasamy, Ms. S. Lakshmipriya and Ms. R. Luminajulie 

SNS College of Technology and Sri Krishna Arts & Science College, Coimbatore, India. 

 49

 Choosing the B-School - and implementing your Choice 

 Mr. Khagesh Agarwal

 DE Shaw & Co., Hyderabad, India

48 

Challenges for Cyrus P. Mistry 

 Mr. Sagar

Sambhram Group of Institution - MBA, VTU, Bangalore, India 

47 

Venture Capital and Regulatory Reforms in India 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

46 

Safety Management Training with special reference to Construction industry in Hong Kong 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

45 

 Safety Management Systems and its Implications 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

 44

Safety Management Measures in India for Major Threats and Hazards 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

 43

Rural Empowerment and Women Empowerment in India 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

42 

 Managing Leadership in IT Sectors 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India 

 41

Information Technology and Communication in Business

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

 40

Emerging Paradigms in Business Strategy for Organization Development

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

 SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India

 39

Cross Cultural Management in HR and Innovations 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India 

38 

Best Practices in Integrated Safety Management 

 Dr. R. Karuppasamy and Mr. C. Arul Venkadesh

SNS College of Tehnology and Coimbatore Institute of Engineering and Technology, Coimbatore, India 

 33

 Islamic Marketing - Redefining Concept of Marketing 

 Saikat Gochhait

 VTU, Bangalore, India

 32

 Indian Stock Market - A Road Map 

 Dr. V. Santhi and      Dr. J. Suganthi

 PSG Institute of Technology, Coimbatore, Tamiilnadu, India

 31

Managing and Solving Work Place Negativity 

 Dr. Raja Gopal Babu and Ms. S. Lakshmi Priya

 Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India

 30

Microfinance for Agriculture & Rural Development 

Dr. M. Krishnaveni 

LRG Government Arts College for Women, Tirupur, Tamilnadu, India 

 29

The Environmental Audit of Industries in India 

 Dr. M. Krishnaveni

 LRG Government Arts College for Women, Tirupur, Tamilnadu, India

 28

The execution of mergers and acquisitions as a strategy for Mexican companies within the growth achievement in major world rankings

José G. Vargas-Hernández and Mohammad Reza Noruzi

 Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara,Periférico Norte 799 Edificio G-306
Zapopan, Jalisco C.P. 45100; México and Islamic Azad University, Bonab Branch, Iran

27

Soft Skills for Success

Prof. Shrikrishna Dhale 

Dr. S. Radhakrishnan College of Business Management, Butibori, Nagpur 

26

Green Supply Chain: Improving Supply Chain Govranance with Sustainable Supply Chain Model

 Dr. R. Karuppasamy, Ms. R. Lumina Julie and Ms. S. Lakshmi Priya

SNS College of Technology, Coimbatore, India and Sri Krishna Arts and Science College, Coimbatore, India 

25 

Green Marketing: A Visionary step towards Sustainable Development 

Mr. Byomakesh Debata and Mr. R. Pradeeo Patnaik 

Centurion University of Technology and Management, Odhisa, India 

 24

 A Study on Brand Preference of Baby Food in Gobichettipalayam town of Erode District 

 Prof. K. Rajendran and Dr. V. Parthiban

 Gobi Arts & Science College, Gobichettipalayam, Erode District, Tamilnadu, India

 23

 What an MBA will do to you... a layman's view!!! 

 Mr. Khagesh Agarwal

 DE Shaw & Co., Hyderabad, India

 22

Discrimination at Workplaces 

 Dr. B. Adalarasu and Mr. S. Eliza John Paul

 RVS Faculty of Management, Coimbatore, India

 21

 Teaching Mantra 

Mr. T. Sudhakar Paul 

MVJ College of Engineering, Bangalore, India 

20 

 Management Mantra 

 Mr. T. Sudhakar Paul

MVJ College of Engineering, Bangalore, India 

 19

A Comparative Study on SHG Bank Linkage Programme and MFIs Model 

 Dr. P. Ishwara

Mangalore University, Karnataka, India

 18

 Supply Chain Management

Mr. R. Balajivignesh and Ms. S. Olichandra Devy

SNT Global Academy for Mgt.&Tech., Coimbatore and SVS Institute of Management Studies, Coimbatore, India 

 17

 Tecniques of NLP in resuction of stress

Mr. R. Venkatesh 

SNT Global Academy for Management and Technology, Coimbatore, India

 16

 Career Management

Prof. Sharon Pande 

NMIMS University, India 

 15

 A Study on Asset and Liability Management in Salem Co-operative Bank

 Mrs. S. Sreekala and    Dr. V. Santhi

 PSG College of Technology, Coimbatore, India

 14

 Empowering Performance Management with Employees in IT Industries

 Dr. A. Lakshmi and Ms. M. Maheswari

K.S.R College of Technology, Tiruchengode, Tamilnadu, India 

 13

 Construct formulation by Management Musings

 Ms. B. Prasanna Soundari

GRD Academy of Management, Coimbatore, India 

 12

Can we afford our own future 

 Mr. S. Rahul 

Netaji Subhas Institute of Management, Jamshedpur, India. 

 11

A Pragmatic Strategy for Banks to counter Recession is to garner fund and encourage entrepreneurship 

 Dr. S.N. Ghosal 

Nicco Financial Services Ltd., India.  

 10

 Work Life Balance in Employees

Ms. K.R. Chandrakala 

 Nehru College of Engineering and Research Centre, Pampadi, Kerala

 9

 Financial Sector Reforms

Dr. N.A. Anbarasan and Dr. K. Pongiannan 

 Govt. Arts College, Dharmapuri, Tamilnadu, India

 8

 Poverty and Socio Economic Development of Mayurbhanj District

Dr. Asit Ranjan Satapthy 

Seemantha Engineering College, Jharpokharia, Mayurbhanj, Orissa, India 

 7

 Investors Perception on Tax Saving Mutual Funds in India

 Ms. N.S. Santhi and     Dr. Balanagagurunathan

K.S.R College of Engineering and K.S.R College of Technology, Tiruchengode, Tamilnadu, India 

 6

 Management of Healthcare in India

 Dr. K.S. Srinivasa Rao

Institute of Health Management Research (IHMR), Bangalore, India 

 5

Succession issue in Indian Business 

 Mr. Devendra Prasad pandey

MGCG University, MP, India 

 4

 Entrepreneurship Education in India

Dr. P. Ishwara

Mangalore University, Karnataka, India

 3

 A Study on the impact of E-banking and E-fraud occurrence in ATM banking

Mr. M. Sree Sakkthi Velan and Dr. V. Balachandran

Alagappa University, Karaikudi, Tamilnadu, India

2

 Green Initiatives

Mr. Devi Premnath and Mr. S. Balachandran

Sree Narayanaguru Institute of Management Studies, Coimbatore, India

 1

 Effects of Market Volatility on Corporate Survival

Mr. Bala Suleiman Dalhat

Abubakar Tafawa Balewa University, Bauchi, Nigeria

 

Articles on Specified Topics by members of www.mbainfoline.com

What students should look out for in a B-School? 

- Views expressed by Dr. R Venkataraman, Professor, Presidency College, Bangalore  

Swami Vivekananda says “Education is manifestation of perfection already in man”. In today’s fast changing scenario, every manager and technical personnel need to learn to acquire peripheral vision. Students need to become familiar with a bunch of new ideas and techniques. The students should look out for key aspects such as academics, placements, knowledge series, college culture etc.

i) Academics: The students need to interact with the senior students of the B-School regarding the quality of academics offered by the B-School.

ii) Soft skills training: Training on soft skills is essential because we do not have it in our academic curriculum. The students need to check whether the institution offers training, so that the students are able to present themselves better.

iii) Knowledge series: Guest lectures are a practical and feasible solution. Inviting guest lecturers in to the classroom offers a great opportunity for students to learn viewpoints within a discipline.

iv) College culture: The students should find out the college culture. It is the combination of values, behavior, language and outlook.

v) Library: The students should find out whether the library provides relevant authoritative and up-to-date information.

vi) Augmentation courses: The next step is to determine whether the institution offers certificate program on i) Financial accounting ii) Human resources management iii) Supply chain management iv) Entrepreneurship v) Leadership and team effectiveness.

vii) Placement: The students should get offers in diverse functions across sectors. They need to interact with the placement department and check the offer letters of the previous batch.

vii) Other facilities: Apart from the above facilities, students should also check for finance club, marketing club, advertising club, mentoring facility, career guidance cell and outbound training facility offered by the institution.

 

 What makes a Best B-School?

The biggest USP for management schools/colleges over the last many years has been "placement". While the going was good, the colleges were able to place the students which was more of a pull than push. But the reality was experienced by almost all the colleges ever since the global meltdown witnessed in 2008 which perhaps brought the education industry on to their knees. There is no more "the carrot & the stick" method of admitting students with the assurance of placements which is evidently not happening anywhere. So, what makes a successful B-School? Is it 100% placements? Or is it making the students 100% employable? There has to be comprehensive integration with the requirement of the industry only then a school/college can be termed successful. There has to be a synchronization between the number of students being admitted into PG courses that meets with the requirement of the industry. Successful B-Schools are not about huge buildings or infrastructure or how much fees is being collected. It is about this integration and students being employable across all available opportunities.

- Views expressed by Mr. Balaji Rao, Visiting Professor, Jain College, Bangalore 

In today’s competitive environment anything and everything is becoming a commodity where academics is not an exception. For any B-School challenge is now how to compete and create a niche where big will survive because they are big but schools with average merit will have to give a thought for their survival. Only point can make a difference and that is quality of teaching as a result students will be ready for industry which is a challenging task for industry also as they look for industry ready candidates. Once B-school is having quality teaching definitely other things will follow like up to date curriculum along with rigorous training for students which can make their mental model. What ever may be the rank of the B-Schools they only can produce management trainees for industry so quality teaching through quality faculty pool can create a difference. Though easy to write but quite tough to attain so. 

- Views expressed by Prof. Shantanu Chakravarty, Associate Professor,

Dr. J. K. Patel Institute Of Management. Parul Group Of Institutes, Baroda, Gujarat, India  

 MBA is an integrated course where managers and entrepreneurs are fine tuned and also created. A manager has to be jack of all. A best B- School need to concentrate more on concept-application based learning rather than examination based learning. The management school need to be very cautious in utilizing their faculty resources. Faculties need to move from teaching to research. The best B-school should have more of research and consulting activity compared to teaching. Both teachers and students need to participate in research and consulting. The institution must continuously mentor government and business sector with their analytical and intellectual capability. " Intelligent discussions and research without AGENDA" should be the motto of the institution. 

- Views expressed by Ms. Vidya Suresh,  Asst. Professor, Thiagarajar School of Management, Madurai, Tamilnadu, India  

 Case Study Method of Teaching and Learning  

Case study method of teaching and learning, as we have adopted from Harvard Business School through IIMs and now even available with majority of the business schools which includes schools under university affiliation also. Business Management per se is an unique curriculum and will remain so because of its heterogeneous composition of student population where case study method of teaching and learning play an important role. Case study method is originated from medical science so we can compare even both the field where medical college can not operate without indoor and outdoor patient while business school can not operate without integration with industry as well as case study method of teaching. Years together case study method of teaching and learning is proving to be highly effective where learners even enjoy the entire learning system so can be termed as the best method even. However, case study method of teaching and learning needs a real expertise as dealing with a case is not easy for faculty as coordinator or facilitator of same. Lack of experience and exposure of faculty in case study method of teaching may prove to be fatal even where business schools with highest level of academic credibility is utilizing same with maximum benefits for the learners as their faculty members themselves write good cases with industry collaboration. To take optimum advantage of case study method of teaching business schools must train their entire faculty pool in case study method of teaching and learning as an effective model of teaching in business school. 

- Views expressed by Shantanu Chakravarty, Associate Professor, Parul Institute Of Management & Research, Formerly known as Dr.J.K.Patel Institute Of Management, Waghodia, Baroda, Gujarat, India. 

The term “case study method” refers to an interactive approach to the teaching and learning of a profession. Business schools use this educational approach to give students insight into the real world of Corporate and to guide them acquire skills of analysis, application, communicative, social, self-analysis and decision-making based on actual situations that require their reaction and interaction. The cases covering varied topics from marketing, finance, quality, strategic, human resource, accounting and ethics provide that opportunity. To qualify as a case study, a document must have undergone the following steps: conception in response to a pedagogical objective, definition of pedagogical choices, processing of the data gathered within a company or from external sources, planning of the presentation, choice of medium, refinement and production of the teaching notes accompanying the case. For most of the management problems, readymade answers perhaps cannot exist. Case studies allows ‘learning by doing’ to occur. The major essence of case analysis is to become skilled in the process of designing action plans through evaluation. Case study method is a significant tool in inculcating managerial skills and it is essentially required for a management career. 

- Views expressed by Dr. R Venkataraman, Professor, Presidency College, Bangalore  

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