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Following questions are prepared by team of experts from www.mbainfoline.com for the well being of MBA/ BBA/ Commerce students and academicians.

2 and 5 mark questions 

1.      Define the term research.

2.      What is descriptive research?

3.      Write a brief note on exploratory style.

4.      What are causal designs?

5.      State the relationship existing between data and information.

6.      Differentiate primary data from secondary data.

7.      List the methods of collecting primary data.

8.      List the sources of collecting secondary data.

9.      Define the term sampling.

10.  List the probability sampling methods.

11.  List the non- probability sampling methods.

12.  What is scaling?

13.  Write a note on Likert’s scale.

14.  What is semantic differential scale?

15.  Define the term ‘personal interview’.

16.  What is a questionnaire?

17.  Differentiate open-ended questions from close-ended questions.

18.  What is Factor analysis?

19.  What is Cluster analysis?

20.  What is a research report?

21.  List the components of a short report.

22.  What is a oral report?

10 and 12 mark questions

1.      Explain the scope of conducting research.

2.      Describe the steps involved in conducting research.

3.      Discuss the various sampling techniques in detail.

4.      Discuss the methods of collecting primary data.

5.      Discuss the various sources of collecting secondary data.

6.      Describe the merits and demerits of conducting personal interview.

7.      Differentiate interview method from questionnaire.

8.      Explain the various types of questions used in conducting research.

9.      Write short notes on

        (a)    Conjoint analysis   (b) Factor analysis

10.  Write short notes on

        (a)    Cluster analysis     (b) Multi discriminant analysis

11.  Write short notes on

        (a)    Multiple regression analysis          (b) Canonical correlation

12.  Describe the precautions of writing a research report.

13.  Describe the various types of reports available.

2 mark and 5 mark questions

1.      Define the term ‘Insurance’.

2.      How can insurance be classified?

3.      State the importance of Insurance.

4.      State the features of Life insurance.

5.      What is contract of insurance?

6.      What is Whole Life Policy?

7.      What are Life Insurance Claims?

8.      What are salvage charges?

9.      State the differences existing between Insurance and Assurance.

10.  What is Double Insurance?

11.  What is Fire Insurance?

12.  What is Marine Insurance?

13.  Bring out the types of marine policies.

14.  What is fire waste?

15.  What is re-insurance?

16.  What are the characteristics of reinsurance?

17.  What are cover notes?

 10 mark, 12 mark and 15 mark questions

18.  Describe the fundamental principles of insurance.

19.  Discuss the objectives of insurance coverage.

20.  Discuss the various kinds of life insurance.

21.  Describe the procedure for taking a life insurance policy.

22.  Describe the important clauses of fire insurance policy.

23.  Describe the fundamental principles of fire insurance policies.

24.  Explain the elements of fire insurance contract.

25.  Explain the different types of fire insurance.

26.  Describe the procedure involved in calculating the claim for loss incurred by fire.

27.  Discuss the important clauses of marine insurance policy.

28.  Describe the essential principles of marine insurance.

29.  Explain the various kinds of marine insurance.

30.  Describe the elements of marine insurance contract.

31.  Distinguish reinsurance from double insurance.

32.  Discuss the characteristics of re-insurance.

 2 mark and 5 mark questions

1. Define the term ‘International Business’.
2. Define the term ‘international marketing’.
3. Define the term ‘foreign trade’.
4. How does international trade different from domestic trade.
5. State the importance of international business.
6. What is the raison d’etre of international trade?
7. What is the economic basis of international trade?
8. What is balance of trade?
9. What is balance of payment?
10. What is devaluation?
11. State the objectives of devaluation.
12. What is quantitative restriction?
13. What are quotas?
14. What is exchange control? 
15. How do the functions of International Monetary Fund different from that of World Bank?
16. How do Free Trade Zones help international trade?
17. Write a note on Export Credit Guarantee Corporation (ECGC).
18. Write a note on product packaging and presentation for export markets.
19. Differentiate cost oriented export pricing from market oriented export pricing.
20. Differentiate f.o.b., c. & f. and c.i.f. in price quotations used in export trade.
21. List the merits of direct exporting.
22. Why and how does advertising for foreign markets differ from that of domestic market?
23. What is international marketing research?
24. State the importance of marketing research for international business
25. What is letter of credit?
26. Differentiate revocable letter of credit from irrevocable letter of credit.
27. What are State Trading Corporations (STCs.)?

 10 mark, 12 mark and 15 mark questions

28. Discuss the important determinants of international marketing policies?
29. State the impact of Political, Economical, Social and Technological factors affecting the international marketing.
30. Discuss the factors to be considered by an exporter before entering international market.
31. Describe the problems associated with international trade.
32. Describe the advantages that a firm derive while entering international business.
33. Why international trade takes place?  What are the gains from international trade?
34. Discuss the recent trends prevailing in global trade.
35. Describe the impact of foreign trade on the economic development of a country. 
36. The net effect of both export expansion or import substitution is the same.  Do you agree?  Which one would you recommend for your country?  Elucidate.
37. Differentiate balance of trade from balance of payment.  Also indicate how balance of payments analysis can be useful to the international marketer.
38. Which one do you prefer – devaluation or quantitative restrictions as a corrective measure for balance of payment?  Elucidate.
39. List and explain the objectives of quantitative restrictions.
40. Describe the measures which can be adopted for achieving exchange control.
41. Describe the functions of IMF.
42. Describe the functions of IBRD.
43. Describe the composition of India’s foreign trade.
44. Describe the direction of India’s foreign trade.
45. List the major items of India’s imports and exports.  What have been the recent changes in this respect?
46. Describe the various functions of Export Promotion Councils.
47. Describe the important export promotion organizations established in India and also describe their major functions.
48. Discuss the salient features of India’s recent foreign trade policy.
49. Describe briefly the various measures taken by Government of India to help Indian exporters in increasing their exports.
50. Examine the direct export subsidies available for exporters in India.
51. Discuss the factors to be considered before selecting a particular market for export marketing.
52. Discuss the factors to be considered while designing a product for the international market.
53. Describe the basis for export pricing.
54. Discuss the functions performed by export houses in India.
55. Explain the factors to be considered by an exporter while selecting an agent for a foreign country.
56. Describe the factors to be considered by an exporter in designing channel of distribution for export trade.
57. Discuss the merits and demerits of indirect exporting.
58. What do you understand by international marketing logistics?  What principal elements would you take into consideration for its management?
59. Discuss the role of international trade fairs in international marketing.
60. Describe the role of international marketing research in export trade.
61. How are India’s exporters financed?  State the role of ECGC in export financing.
62. Discuss the different types of letters of credit.
63. Describe the documents that letters of credit need to accompany.
64. Discuss the different types of risks associated with foreign trade.
65. Critically evaluate the role of State Trading Corporations (STCs) in India.
66. Describe the various stages involved in processing an export trade.
67. Describe the procedure involved in export trade.

2 mark and 5 mark questions

1. What is economic development?
2. What is financial system?
3. State the functions of RBI.
4. State the differences existing between commercial and non-commercial banks.
5. State the functions of Commercial Bank.
6. What is Co-operative Bank?
7. List the objectives of Co-operative Bank.
8. Who are capital market intermediaries?
9. Write a brief note on National Housing Bank.
10. State the policy of Unit Trust of India.
11. What is leverage lease?
12. What is mutual fund?
13. What is lease finance?
14. State the role of EXIM Bank.
15. State the functions of EXIM Bank.
16. What are the major problems encountered by EXIM Bank.
17. What are the functions of leasing in India?
18. What is meant by Stock Market?
19. What are the services of SEBI?
20. Enumerate the achievements of SEBI.
21. State the important developments in the field of housing finance in India.
22. What are the resources of IFCI?
23. Write a brief note on the services rendered by DFHI.
24. Expand the acronym DFHI.
25. State the role of DFHI.
26. Expand the acronym IDBI.
27. State any two resources of ICICI.
28. What is OTCEI?
29. List the objectives of NSE.
30. What do you mean by Merchant Banking?
31. Differentiate Commercial Banks from Merchant banks.
32. What are the promotional activities of the merchant banking?
33. What is mean by credit rating?
34. List and explain the types of credit rating.
35. Write a note on the scope of credit rating agencies in India.
36. Who are called as underwriters?

37. Classify the various financial intermediaries function in the Indian Financial System.
38. Discuss the role of financial system on economic development.
39. Describe the role and functions of RBI.
40. Describe the various types of mutual funds.
41. Discuss the functions of Housing Development Finance Corporation.
42. Describe the Government’s policy on Housing Urban Development Corporation.
43. State and describe the policy of DFHI.
44. Describe the role and objectives of IDBI.
45. Discuss the functions of SFCs.
46. Discuss the services rendered by SFCs.
47. Describe the objectives of SEBI.
48. Describe the functions of SEBI.
49. Discuss the functions and services of Merchant Bank.
50. Discuss the role of credit rating agencies in India.
51. Describe the working of various credit rating agencies in India.

2 mark and 5 mark questions

1. Define the term ‘Industrial Relations’.
2. Mention the objectives of Industrial Relations.
3. Who are the persons involved in tripartite consulatitions?
4. What are the causes of poor Industrial Relations?
5. What is Labour Policy?
6. What are Industrial Disputes?
7. What are Work Committees?
8. How can Work Committees be constituted?
9. List the functions of Work Committees.
10. What is Collective Bargaining?
11. What are the features of Collective Bargaining?
12. State the features of Collective Bargaining.
13. Specify the advantages of Collective Bargaining.
14. List the demerits of Collective Bargaining.
15. What is Collective Bargaining agreement?
16. What is Negotiation?
17. What are Trade Unions?
18. How are Trade Unions classified?
19. Mention the names of any two central unions of India.
20. List the ministerial functions of Trade unions in India.
21. Define the term ‘Grievance’.
22. What are the causes of grievances?
23. What are the various kinds of punishments?
24. What is meant by a disciplinary action?
25. List the essentials of a good disciplinary system.
26. State the Hot Stove rule.
27. What is Domestic enquiry?
28. What is minor punishment?

 10 mark, 12 mark and 15 mark questions

29. Explain the functions of Industrial Relations.
30. Explain the pre-requisites of good Industrial Relations.
31. State and explain the effects of poor Industrial Relations.
32. Discuss the various machineries involved in the settlement of industrial disputes.
33. Discuss the various forms of industrial disputes.
34. Describe the constitution and functions of Industrial Tribunal.
35. Explain the constitution of labour court.
36. Describe the functions of labour court.
37. State the features of Collective Bargaining.
38. Explain the types of Collective Bargaining.
39. Discuss the features of Collective Bargaining agreement.
40. Explain the need for trade unions.
41. Describe the functions of trade unions.
42. Discuss the structure of Trade Unions in India.
43. Discuss the rights and liabilities of registered trade unions in India.
44. Explain the problems faced by trade unions.
45. Discuss the methods of knowing about grievances.
46. Explain the grievances resulting from working conditions.
47. Describe the procedure involved in handling grievances.
48. Is grievance handling procedure same for all types of organizations?  Elucidate.
49. Describe the procedure involved in taking disciplinary action.
50. Will disciplinary actions fetch the expected results all the time?  Elucidate.

2 mark and 5 mark questions

1. Define the term ERP.
2. List the features of ERP.
3. List any five benefits of ERP.
4. Explain the importance of ERP packages.
5. What is meant by Business Model?
6. State your understanding regarding data mining?
7. What is data warehousing?
8. What is BPR?
9. Mention the benefits of BPR.
10. Expand the acronym BAAN.
11. What is BAAN?
12. Expand the acronym SAP.
13. State your understanding regarding SAP?
14. Write a short note on REP system package ‘SAP’.
15. Write short notes on people soft.
16. List the benefits of people soft.
17. What is oracle?
18. State the applications of oracle.
19. What is the architecture of oracle?
20. What do you understand by key factor analysis?
21. State the assumptions of key factor analysis?
22. Define the term inventory control.
23. What do you meant by supply chain?
24. Outline the guidelines involved in the implementation of ERP.
25. State the hidden costs involved in the implementation of ERP.

 10 mark, 12 mark and 15 mark questions

26. Explain the process of ERP.
27. Discuss the general model for ERP.
28. Discuss the principles and importance of ERP.
29. Describe the technological risks involved in ERP.
30. Describe the various applications of ERP.
31. Discuss the BPR techniques in detail.
32. Explain the various core processes in a manufacturing unit.
33. List and describe the functions of production and operation procurement.
34. Discuss the various applications of Baan’s.
35. Describe the architecture of SAP.
36. Describe the applications of SAP.
37. Describe the functions of Oracle.
38. Discuss the applications of Oracle.
39. List and explain the steps involved in implementing ERP.
40. Discuss the different phases of implementing ERP.
41. Discuss the challenges involved in customization of ERP implementation.
42. Describe the operational motivations for ERP system.
43. Describe the organizational and social issues involved in ERP applications.

 2 mark and 5 mark questions

1.      What is meant by ‘Training & Development’ programme?

2.      Differentiate Training from Development.

3.      State the need for ‘Training & Development’ programmes.

4.      List on-the-job ‘Training & Development’ methods.

5.      List off-the-job ‘Training & Development’ methods.

6.      What is Job Rotation?

7.      What is Apprenticeship?

8.      State your understanding regarding Vestibule Training.

9.      Define the term ‘Brainstorming’.

10.  Differentiate Conferences from Seminars.

11.  Define the term ‘Simulation’.

12.  What is Role Playing?

13.  What is Sensitivity Training?

14.  What is Training within Industry (TWI)?

15.  Define the term ‘Job Instruction’.

16.  How can Training instruction manual be prepared?

17.  What do you mean by manuals and handouts.

18.  What is Training Strategy?

19.  Define the term ‘Orientation’.

20.  Write a note on ‘Retraining’.

21.  What is Executive Development Programme?

22.  What is meant by an Induction Programme?

23.  What are Case Studies?

24.  What is meant by ‘Under study’?

25.  State your understanding regarding ‘Junior Board’.

26.  What are Programme Instructions?

27.  What is Job Enrichment?

28.  What do you mean by Training system?

29.  Define the term ‘Counselling’.

10 mark, 12 mark and 15 mark questions

30.  Describe the need for conducting ‘Training & Development’ progammes?

31.  Discuss the importance of ‘Training & Development’ programmes.

32.  ‘Training & Development’ is needed to move and grow with the changing times – Discuss.

33.  How to identify training needs?

34.  Specify the role of a trainer?

35.  List and explain the objectives of conducting ‘Training & Development’ programmes.

36.  Why do people resist to ‘Training & Development’ programmes?

37.  List and explain the various steps involved in conducting training programmes.

38.  Discuss the various methods of conducting ‘Training & Development’ programmes.

39.  Discuss the objectives of Training department.

40.  Describe the functions of Training department.

41.  With a neat sketch design organisation structure of ‘Training & Development’ department for a MNC.

42.  Discuss the strategies used in training.

43.  Discuss the reasons for developing human resources through Training and Development.

44.  Discuss the various Training instruction manuals available for a trainer.

45.  Explain the various methods of conducting Training programmes for workers.

46.  Discuss the objectives of conducting Management Development Programmes (MDPs).

47.  Describe the various methods of conducting MDPs.

48.  Explain the role of Management Institutions and B-Schools in conducting MDPs.

49.  Explain the process of conducting Training programmes in detail.

50.  How to evaluate the effectiveness of Training programmes?

51.  Develop training system for a corporate house of your choice?

52.  What are the aspects to be considered by an organisation in hiring an outside agency for conducting training programmes?

2 mark and 5 mark questions

1. Define the term ‘management.’
2. What is profession?
3. List the functions of management.
4. Define the term ‘planning’.
5. What is ‘organising’?
6. Who is a leader?
7. Define the term ‘communication’.
8. Define the term ‘controlling’.
9. What are planning premises?
10. What are ‘derivative plans’?
11. Differentiate formal planning from informal planning.
12. What do you meant by ‘Strategic Planning?
13. What are ‘Operational Plans’?
14. Define the term ‘Mission’.
15. What are ‘Policies’?
16. Differentiate ‘Procedures’ from ‘Programmes’.
17. Define Decision-making.
18. Differentiate ‘Programmed decisions’ from ‘Non-programmed decisions’.
19. Define the term ‘Brainstorming’.
20. What is MBO?
21. What are ‘Objectives’?
22. Differentiate ‘short-term objectives’ from ‘long-term objectives.’
23. What are the benefits involved in introducing MBO?
24. What is meant by an ‘Organisation Chart’?
25. What is Chain of Command?
26. What is Unity of Command?
27. Define the term Span of Control.
28. Define the term ‘Delegation’.
29. What is ‘Decentralisation of Authority’?
30. State the relationship existing between delegation and decentralisation.
31. Define the term ‘Motivation’.
32. What is meant by ‘morale’?
33. Differentiate financial incentives from non-financial incentives.
34. Define the term ‘Leadership’.
35. What is autocratic style of leadership?
36. State the importance of communication.
37. Differentiate formal communication from informal communication.
38. Differentiate upward communication from downward communication.
39. What is controlling?
40. Define the term’budgeting’.

10 mark, 12 mark and 15 mark questions

41. Is management, an art, science or profession?  Describe.
42. State the importance of ‘management’ for the smooth running of an enterprise.
43. Describe the various managerial roles played by managers in organisations.
44. List and explain the steps involved in planning.
45. Differentiate ‘Strategic Planning’ from ‘Operational Planning’.
46. Describe the various types of plans.
47. Discuss the steps involved in decision making?
48. Discuss the different types of decisions and their managerial implications.
49. List and explain the process involved in MBO.
50. Discuss the steps involved in organising?
51. Draw an organisation structure for a multinational organisation of your choice.
52. Describe the factors influencing span of control.
53. Describe in detail the various basis of departmentation.
54. Discuss the process of ‘Delegation of authority’ in an organisation.
55. Discuss the factors influencing the degree of decentralisation in an organisation.
56. Describe Maslow’s hierarchy of needs theory.
57. Explain McGregor’s X and Y theory in detail.
58. State the relationship existing between Maslow’s need hierarchy theory with that of McClelland’s theory of motivation.
59. Describe Vroom’s Expectancy theory of motivation.
60. Explain Porter & Lawler model of motivation in detail.
61. Discuss the trait theory of leadership.
62. Leadership is ‘situational’ – Do you agree?  Explain.
63. Discuss in detail the various theories of ‘leadership’.
64. Describe the process involved in communication.
65. Describe the barriers to communication.
66. List and explain the steps involved in controlling.
67. Describe the controlling techniques in detail.
68. Explain in detail the various types of budgets.

2 mark and 5 mark Questions 

1. Define the term Business.
2. List the characteristics of business.
3. Define the term Business Environment.
4. State the objectives of a business organisation.
5. What is economic environment?
6. What is social environment?
7. What is cultural environment?
8. What is technological environment?
9. What is market environment?
10. State your understanding regarding an economic institution.
11. What are the fundamental rights?
12. Define the term Culture.
13. State your understanding regarding Cultural Lag.
14. List the social responsibilities of a business organisation towards its employees.
15. What is legal environment of business?
16. What are unfair trade practices?
17. What is Consumerism?
18. What is Capital Market?
19. List the objectives of Securities Contracts (Regulation) Act, 1956.
20. What is Currency?
21. Differentiate inflation from deflation.
22. What is meant by a Business Cycle?
23. Differentiate GNP from GDP.
24. What is meant by per capita income?
25. What is meant by Density of Population?
26. What is Human Development Index?
27. What is Dual Pricing?
28. Who are called as financial intermediaries?
29. What is Financial System?
30. Define the term ‘Bank’.
31. What is Money Market?
32. Define the term ‘Capital Market’.
33. What is meant by a Development Bank?
34. What is Factoring?
35. What is leasing?
36. What is LPG?
37. Define the term Business Ethics.

 10 mark, 12 mark and 15 mark questions 

38. Discuss the social responsibilities of a business organisation.
39. Describe the factors affecting business environment.
40. Describe the competitive forces affecting the business environment.
41. Differentiate micro environment from macro environment of business.
42. Discuss the problems faced by an economy?
43. Elucidate the features of capitalism.
44. Differentiate Fundamental Rights from Directive Principles.
45. Discuss the regulatory policies of the Govt. of India towards business.
46. Describe the socio-cultural factors affecting business.
47. Differentiate Articles from Memorandum of Association.
48. Discuss the procedure involved in formation of a public limited company.
49. Elucidate the features of a company.
50. ‘Consumer Movements in India doesn’t play a major role for safeguarding consumers.’  Do you agree?  Elucidate.
51. Discuss the provisions of Securities Contracts (Regulation) Act, 1956.
52. Discuss the functions of SEBI.
53. Elucidate the guidelines involved in issue of for Capital Issues.
54. Discuss the steps taken by SEBI for protecting the interest of investors.
55. How is FERA different from FEMA?  Discuss.
56. Discuss the merits and demerits of Mixed Economy.
57. Describe the factors influencing inflation.
58. Discuss the various methods involved in computation of National Income.
59. Discuss the principles of Malthusian Theory of Population.
60. Analyse the New Industrial Policy of 1991 framed in India.
61. Discuss the various methods involved in pricing.
62. Describe the Banking structure prevailing in India.
63. Discuss the functions of commercial banks.
64. Discuss the functions of Merchant Banking in India.
65. List and explain the merits and demerits of leasing.
66. Discuss the merits and demerits of LPG.
67. With the help of suitable examples discuss SWOT analysis in detail.
68. Discuss the objectives and functions of WTO.

 2 and 5 mark questions 

1. Define the term Human Resource Management
2. List the managerial functions of HRM.
3. List the operative functions of HRM
4. What is fire-fighting and legal role of a HR manager?
5. What is job analysis?
6. Define the term ‘job specification’.
7. Define the term ‘recruitment’
8. Define the term ‘selection’
9. Differentiate ‘recruitment’ from ‘selection’.
10. What is E-Recruitment?
11. Define the term ‘stress interview’.
12. What is in-depth interview?
13. Define the term ‘promotion’.
14. Define the term ‘demotion’
15. Define the term ‘transfer’
16. What is ‘dry promotion’?
17. List the types of transfers.
18. List the types of employment tests.
19. What is computer aided interview?
20. Define the term ‘training’.
21. Differentiate ‘training’ from ‘development’.
22. What is MDP?
23. Define the term ‘performance appraisal’.
24. What is MBO?
25. Define the term ‘job evaluation’.
26. List the monetary and non-monetary incentives available for employees.
27. What is meant by a ‘trade union’?
28. Define the term ‘collective bargaining’.
29. What is discipline handling in an organization?
30. Define the term ‘grievance’.
31. Define the term ‘dismissal’.
32. What is meant by ‘discharge’?

10 and 12 mark questions

1. Trace the evolution and scope of HRM.
2. Describe the functions of HRM.
3. Discuss in detail the various roles played by a HR manager.
4. With a neat sketch describe the structure of HR department.
5. Discuss the various sources of recruitment.
6. List and describe the procedure involved in selection of candidates.
7. List and describe the procedure involved in conducting interview.
8. Describe the various tests conducted for employment of employees.
9. Discuss in detail the various types of transfers.
10. Write short notes on: [a] Promotion    [b] Demotion   [c] Transfer
11. Describe the procedure involved in conducting Training & Development programmes.
12. Discuss in detail the various Training & Development programmes conducted for employees.
13. Discuss in detail the various Management Development Programmes conducted for employees.
14. Describe the process involved in conducting Performance Appraisal.
15. Describe the various performance techniques used to assess different categories of employees.
16. Explain in detail 360 Degree appraisal.
17. Explain the procedure involved in job evaluation.
18. Discuss the methods of conducting job evaluation.
19. Discuss in detail the various monetary and non-monetary incentives provided for employees.
20. Explain the process involved in collective bargaining.
21. Discuss in detail the role of trade unions for the betterment of organization and employees.

 2 and 5 mark questions 

1. What is Marketing Research?
2. List the steps involved in conducting marketing research.
3. State the differences existing between market research and marketing research.
4. What are the sources of collecting data?
5. Define the term ‘secondary data’.
6. Define the term ‘primary data’.
7. List the sources of collecting secondary data.
8. List the sources of collecting primary data.
9. Define the term ‘scaling’.
10. What is Likert’s scale?
11. What is a ‘questionnaire’?
12. Define the term ‘personal interview’.
13. What is ‘telephonic interview’?
14. What is ‘mail survey’?
15. List the merits and demerits of conducting ‘telephonic interview’.
16. Define the term ‘sampling’.
17. What is ‘random sampling’?
18. Differentiate stratified sampling from cluster sampling.
19. List the phases of conducting Product Life Cycle research.
20. List the stages of conducting New Product Development research.
21. What is copy testing?
22. Differentiate ‘pre-testing’ from ‘post testing’.
23. What is meant by ‘motivation research’?
24. Specify your understanding regarding ‘Thematic Apperception Test’
25. What is sales forecasting?
26. What is sales analysis?
27. List the content of a marketing research report.
28. What is meant by a ‘oral report’?

10 and 12 mark questions

1. Describe the nature of conducting Marketing Research.
2. Discuss the scope of conducting Marketing Research.
3. State the importance of conducting Marketing Research.
4. Describe the stages involved in conducting Marketing Research.
5. Discuss the sources of collecting secondary data.
6. Discuss the methods of collecting primary data.
7. Explain the kinds of scales used in a questionnaire.
8. Discuss the advantages and disadvantages of conducting personal interview.
9. Discuss the various sampling techniques used in detail.
10. Describe the stages involved in conducting New Product Development research.
11. Discuss the phases of conducting Product Life Cycle research
12. Discuss the pre-testing and post testing techniques used in advertising research.
13. Explain the various motivation research techniques in detail.
14. Explain the various sales forecasting techniques used in research.
15. How is sales analysis research conducted?
16. Describe the content of a marketing research report.
17. Explain the various types of reports.